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LinkPanda Research

Independent data points on the cost, tactics, outreach and returns of link building. Every figure traced to a published source or to LinkPanda’s own placement data.

36 statistics 6 themes 10 publishers Updated May 2026
Category Publisher Year
36 statistics· 10 publishers· Updated May 2026
Stat 01
3.8x
The #1 Google result has 3.8x more backlinks than positions 2-10
Backlinko Backlinks & Rankings
Stat 02
66.31%
66.31% of all web pages have zero backlinks
Ahrefs Backlinks & Rankings
Stat 03
77.2%
Long-form content earns 77.2% more backlinks
Backlinko Backlinks & Rankings
Stat 04
$508.95
The average quality backlink costs $508.95
editorial.link Costs & Budgets
Stat 05
$361.44
A niche edit averages $361.44
PressWhizz Costs & Budgets
Stat 06
$364.76
A guest post link averages $364.76 before markup
BuzzStream Costs & Budgets
Stat 07
$750
Digital PR costs about $750 per link
BuzzStream Costs & Budgets
Stat 08
20-35%
Link building costs have risen 20-35% since 2022
PressWhizz Costs & Budgets
Stat 09
~50%
Nearly half of teams spend $5k-$10k a month on links
uSERP Costs & Budgets
Stat 10
$8,406
Competitive niches need $8,406 a month minimum
editorial.link Costs & Budgets
Stat 11
32.1%
Link building is the biggest line item in SEO budgets
editorial.link Costs & Budgets
Stat 12
#1
Digital PR is voted the most effective tactic
editorial.link Tactics That Work
Stat 13
67.3%
67.3% use digital PR as their primary method
DemandSage Tactics That Work
Stat 14
85.3%
85.3% of guest posting sites are low quality
BuzzStream Tactics That Work
Stat 15
TBD
Guest post backlinks lift featured-snippet rankings
SEO Sandwitch Tactics That Work
Stat 16
12%
12% of experts rate linkable assets as most effective
editorial.link Tactics That Work
Stat 17
8.5%
Only 8.5% of outreach emails get a reply
Backlinko & Pitchbox Outreach
Stat 18
30.5%
Personalised subject lines lift replies by 30.5%
Backlinko & Pitchbox Outreach
Stat 19
32.7%
A personalised email body lifts replies by 32.7%
Backlinko & Pitchbox Outreach
Stat 20
65.8%
One follow-up email boosts replies by 65.8%
Backlinko & Pitchbox Outreach
Stat 21
93%
Emailing several contacts lifts replies by 93%
Backlinko & Pitchbox Outreach
Stat 22
~3 weeks
Pitch to published guest post takes about 3 weeks
SEO Sandwitch Outreach
Stat 23
78%
78% of SEO professionals report positive ROI from link building
PressWhizz ROI & Outlook
Stat 24
33%
Editorial rejection rates have risen 33% since 2024
PressWhizz ROI & Outlook
Stat 25
73.2%
73.2% believe backlinks influence AI search visibility
editorial.link ROI & Outlook
Stat 26
80.9%
80.9% expect link building to get harder
editorial.link ROI & Outlook
Stat 27
56%
56% plan to increase link building investment
BuzzStream ROI & Outlook
Stat 28
80.9%
80.9% say unlinked brand mentions influence rankings
editorial.link ROI & Outlook
Stat 29
~80%
Nearly 80% say nofollow links still affect rankings
editorial.link ROI & Outlook
Stat 30
47.4%
SaaS domains make up 47% of available sites at LinkPanda
LinkPanda LinkPanda Insights
Stat 31
74.2%
Link insertions make up 74% of available sites at LinkPanda
LinkPanda LinkPanda Insights
Stat 32
58.4%
58% of placements sit in the DR 60-79 band
LinkPanda LinkPanda Insights
Stat 33
varies
Link insertion price varies by industry
LinkPanda LinkPanda Insights
Stat 34
99.2%
99.2% of available sites at LinkPanda are dofollow
LinkPanda LinkPanda Insights
Stat 35
$239
Link insertions at LinkPanda average $239
LinkPanda LinkPanda Insights
Stat 36
$281
Guest posts at LinkPanda average $281
LinkPanda LinkPanda Insights