Within LinkPanda's link-insertion product category, average price varies materially by destination industry. Marketing and Legal sites trend above the cross-catalogue average, reflecting the higher commercial intent these placements signal to receiving brands and the stronger editorial bargaining position these publishers hold. SaaS and B2B services sit close to the average, while Consumer-vertical insertions tend to clear at below-average prices. For buyers comparing line-item proposals against industry benchmarks, the practical takeaway is that quoted unit prices are not comparable across verticals: a $400 Marketing insertion and a $400 Consumer insertion represent very different positions on the cost curve.