12% of experts rate linkable assets as most effective

Editorial.link's 2025 practitioner survey finds that twelve per cent of respondents rate purpose-built linkable assets such as original research, calculators, data visualisations and free tools, as their single most effective link-building tactic. The figure looks small against digital PR and guest posting, but it reflects a tactic that rewards investment unevenly: a single hit asset can attract hundreds of links over years, while most attempts attract few or none. The twelve per cent of practitioners betting on linkable assets are typically those who have already shipped at least one breakout success and are compounding the learning. For most teams, linkable assets are the highest-ceiling, lowest-floor tactic in the mix.