Link Building And SEO Agency
About Us
LinkPanda helps brands increase traffic, leads and sales by growing visibility in Google and AI search, through full-service search engine optimization (SEO), AI SEO and authority link building.
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A Note From Our Founder
Who we are, how we work, and what we can do for you.
“I have worked in search engine optimization since 2015. At LinkPanda, we build links on real websites that have real readers, and we report clearly on every link we place. I stay closely involved with our clients’ campaigns.”
How We Work
- Search engine optimization experience since 2015
- Links placed on real websites with genuine traffic
- Clear reporting on every link we build
- Campaigns planned around your site and your goals
- A clear plan agreed before any work begins
Recommended
Best Marketing Agencies in London by BestLDN.com
Certified
Ahrefs Certified
Reviews
Top-Rated on Google
Accredited
Good Business Charter
Our Team
Meet Our Experts
How LinkPanda Got Here
The milestones that shaped how we build authority today.
2015
The Organic Roots
- The Foundation: Founder Christopher Lier begins managing B2B and SaaS growth campaigns, accumulating over 11 years of deep search engine optimization experience.
2023
Company Inception
- The Launch: The LinkPanda brand is officially established as a specialized off-page SEO agency for B2B and SaaS companies, built around one discipline: authority link building.
2024
Standards and Scope
- Writing our Manifesto: Commits to a 100% white-hat link building standard, completely banning PBNs, automated spam, or low-quality link building.
- Full-Service SEO: Expands beyond off-page work into complete SEO services, so clients can run technical, on-page and off-page strategy under one roof.
2025
Structure and Framework
- A New Home: The brand moves from linkpanda.co to linkpanda.com.
- The Authority Link Quadrant: Develops a strict internal vetting framework requiring a minimum DR 50 floor, verified human editorial controls, and real organic traffic minimums.
- Sentosa Limited Integration: In August 2025, Sentosa Limited becomes the official parent operating entity managing the LinkPanda brand ecosystem.
2026
Platform, Certification and Research
- The LinkPanda App: Launches a central client application dashboard to transition traditional outreach into a transparent, tech-driven platform.
- Ahrefs Certification: Becomes an officially certified Ahrefs Marketing Platform partner.
- Industry Research: Publishes the definitive Link Building Economics 2026 report, compiling proprietary data and statistics to lead industry transparency.
- Good Business Charter Accreditation: Sentosa Limited, the parent company behind LinkPanda, is accredited by the Good Business Charter against its ten commitments covering pay, working conditions, suppliers, customers and the environment.
Good Business Charter Accredited
Sentosa Limited, the parent company behind LinkPanda, received accreditation in 2026 from the Good Business Charter, an independent organisation that sets out ten commitments on how a company treats its people, its suppliers, its customers and the environment.
A company has to meet every one of the ten commitments and say so publicly, which means anyone can hold us to them.
The Ten Commitments We Have Signed Up To
- Real Living Wage
- Fairer Hours and Contracts
- Employee Well-being
- Employee Representation
- Equality, Diversity and Inclusion
- Environmental Responsibility
- Pay Fair Tax
- Commitment to Customers
- Ethical Sourcing
- Prompt Payment to Suppliers
10+ Years of SEO Excellence
With over 10 years of SEO experience, our team has mastered the evolving landscape of search engine optimization. We have grown with the industry, developing tailored strategies that drive organic traffic, improve rankings, and boost online visibility.
A Full Off-Page And Search Offering
Everything we do, grouped by discipline, so you can see exactly where your campaign fits.
Link Building
Placements on real, relevant sites, reviewed before delivery.
SEO
Strategy, technical, and content work that compounds.
Digital PR
Coverage and outreach that earn links at scale.
Our Corporate Structure
LinkPanda operates as a trading brand of Sentosa Limited, a private limited company incorporated and registered in England and Wales. Headquartered in London, United Kingdom, Sentosa Limited is the sole owner and operator of the LinkPanda brand, holding full responsibility for its commercial operations, intellectual property, contractual arrangements, and client relationships.
Sentosa
Read Our Manifesto
At LinkPanda, we strive to uphold the highest standards in SEO and link building practices. Our manifesto highlights our commitment to ethical, high-quality link building, emphasizing the core values and services that define our approach.
Read Our Case Studies
Insights into our Track Record and SEO Campaign Results
SEO growth, compounded.
Our Tool Stack
Our team is well-versed with leading SEO research and analytics tools as well as AI and LLM technology, in daily use in our operations and client work.
Our Link Building Process
LinkPanda founder Christopher Lier reveals our link building strategy
Ready when you are
Turn Organic Search into Real Pipeline
Ethical link building and full-service SEO for B2B and SaaS brands that are serious about compounding growth. Pick the path that fits your team.
