Digital PR costs about $750 per link

BuzzStream's 2024 cost survey places the effective per-link cost of digital PR campaigns at around $750, the highest unit cost of any common link-building tactic. The premium reflects the upfront investment required to produce campaign assets including original surveys, data visualisations and op-ed angles, before any outreach begins. The economics flip in the campaign's favour when each asset earns multiple placements: a single newsworthy piece can pick up dozens of links across tier-one outlets, dragging the average per-link cost well below the initial budget. The headline figure is the planning benchmark for the next campaign, not the price ceiling.