A personalised email body lifts replies by 32.7%
The same Backlinko and Pitchbox study found that outreach emails whose body copy referenced specific recent articles by the recipient or a tailored angle for the receiving site lifted reply rates by 32.7 per cent against template body copy. Notably the body-personalisation uplift is roughly the same magnitude as subject-line personalisation and the two stack near-linearly: campaigns running both consistently see reply rates roughly double the template baseline. For programmes evaluating manual-versus-AI-assisted personalisation, the open question is whether AI-drafted personalisation captures the same lift. Early evidence suggests it captures most of it when fed real article content rather than recipient names alone.
Methodology: Backlinko and Pitchbox analysis of twelve million outreach emails; reply rate lift for personalised body copy against template baseline. About LinkPanda.
Do personalized emails get more replies?
Yes. In the Backlinko and Pitchbox twelve million email dataset, body copy referencing the recipient’s recent articles or a tailored angle for the receiving site lifted replies by 32.7% against templates. These email personalization statistics stack near linearly with subject line personalisation, so campaigns running both see a personalized email response rate roughly double the template baseline. The dataset’s subject line numbers and overall reply rate complete the picture; our blogger outreach service applies both by default.
What counts as a personalised email body?
In the study, body copy that referenced specific recent articles by the recipient or presented an angle tailored to the receiving site, rather than reusable template copy.
Does body personalisation beat subject line personalisation?
They are roughly the same magnitude, 32.7% against 30.5%, and they stack near linearly, which is why campaigns running both roughly double the template baseline.
