We’re a SaaS link building agency based in London dedicated to secure authoritative backlinks on trusted websites.
We provide link building solutions designed for your unique needs - Securing high authority links for traditional and generative search marketing needs.
As the industry leader, we secure top-tier guest posts and high-authority link mentions on prestigious websites and blogs with a domain rating (DR) of 50+.
Our meticulous, hand-vetted process finds relevant mentions on sites in your niche to boost SEO performance and elevate your online presence.
As SEO evolves and generative search gains traction, new authority-building tactics are emerging. We’re here to help you stay ahead.
ETHICAL AND AUTHORITY LINK BUILDING
In today’s dynamic SEO landscape, effective link building demands more than just acquiring backlinks. It requires precision, quality, and purpose. At LinkPanda, we’ve engineered the Authority Link Quadrant™, a four-pillar methodology that blends ethics, relevance, AI, and authority into one cohesive strategy.
Each link we build passes through the Quadrant Framework, ensuring it aligns with the highest standards of long-term SEO value and brand alignment.
The LinkPanda Quadrant: 4 Principles to Ethical & Effective Link Building
We prioritize link placements from domains with verified authority and established digital trust. This can be measured in Domain Rating (DR), Domain Authority (DA), domain age and topical authority.
A backlink should always naturally fit an article or a web page. We only aim to secure backlinks if they naturally fit and add value to the web page.
As Google evolves with generative AI, our links are designed to remain visible and influential. We not only focus on acquiring backlinks that carry SEO value, but also on link and text mentions relevant for AI models like ChatGPT, Gemini, Perplexity.
We align backlinks with highly relevant content, audiences, and domains. This involves deep niche targeting where the domain, article, placements and link anchor text are all highly relevant.
We create links based on your specific Domain Rating (DR), traffic, and industry needs, ensuring they align with your SEO goals.
We guarantee high-quality links by focusing on levels 4 and 5 in our quality framework, avoiding lower-quality links.
We use anchor texts that blend naturally into content, steering clear of overly optimized or promotional phrases.
Links are placed in relevant content, enhancing both user experience and SEO credibility.
We use anchor texts between 2 and 5 words, avoiding spammy one-word or overly long anchors.
Our anchors include keywords plus additional words for a natural look, avoiding exact matches.
We focus on securing backlinks exclusively from blog posts, avoiding spammy sources like directories or comment sections.
All links are placed within the main body of text, not in less visible areas like footers or sidebars.
We only feature you in articles with limited number of links to maintain quality and avoid spammy appearances.
Backlinks are created at a natural pace to ensure organic growth.
We ensure all link-building targets are completed and delivered on time.
Future-proof SEO strategies, emphasizing new requirements like text link referencing for LLMs
With over 10 years of SEO experience, our team has mastered the evolving landscape of search engine optimization and high authority link building.
We’ve grown with the industry, developing tailored strategies that drive organic traffic, improve rankings, and boost online visibility.












High Authority Backlinks Secured
Brands Served
Years SEO Expertise
Average Backlink Domain Rating
High Authority Backlinks Secured
Brands Served
Years SEO Expertise
Average Backlink Domain Rating
LinkPanda is a team of dedicated link-building specialists and SEO experts, trained extensively in advanced techniques to deliver top-quality link mentions. Our journey began with building our own SaaS brand, LeadGen App, where we mastered link building, achieving a domain rating of 70 and significant organic traffic growth.
Launching LinkPanda was the natural progression, enabling us to extend our expertise to clients, including SEO agencies in need of expert link-building assistance.
“Link building isn’t just our expertise, it’s our journey. We’ve turned passion into your SEO success.”
Christopher Lier,
CEO of LinkPanda
We help SaaS companies grow website authority, improve visibility and traffic, both on traditional and generative search platforms. We help your brand secure high authority and relevant niche link edits on trusted websites in your industry.
Gain access to top-tier websites for link insertion
Get featured with text link mentions for generative AI citations
Securing stories published on trusted PR websites with high authority (DR 80+)
Featuring your brand with new guest post content and do-follow links on trusted sites.
Anchor: intuitive signage in a store
Target URL: kitcast.tv/industry/retail-digital-signage
Site traffic: 37.1K
Anchor: company database
Target URL: bolddata.nl/en/company-database
Site traffic: 39.4K
Anchor: QR codes to your digital business cards
Target URL: onlineqrcode.com/business-card
Site traffic: 43.2K
Documenting all your newly secured backlinks in a central, always accessible tracker sheet.
Depending on your link building plan we offer monthly meetings to review results, discuss strategy and tactics and take on your feedcback.
Transparent reporting about link building as well as SEO results on rankings, impressions and clicks - Covering both traditional SEO and generative search performance.
All your secured backlinks as part of the backlink building campaign are documented in your LinkCard backlink tracker sheet.
The interactive Google sheet is provided by your LinkPanda account manager. It contains several interactive tabs including analytics on the type of links that were secured as part of your link building campaign.
Our SaaS-focused link building solutions enhance your backlink profile and drive targeted traffic from high-quality sites, helping you attract relevant users, boost acquisition, and grow your MRR.
LeadGen App is a leading SaaS company that provides a powerful digital form builder and lead management software designed specifically for B2B companie
The primary goal was to drive significant organic growth for LeadGen App by acquiring high-quality backlinks from authoritative SaaS and business websites
We executed an ongoing link-building campaign targeting high domain rating (DR) websites within the SaaS and business sectors.
“If anyone needs high quality, relevant links – will highly recommend these guys. They love SEO, they are honest and they know what they are doing.“
“We would be more than happy to recommend LinkPanda for SEO projects. Thanks for the great support, the website has been performing so much better since we made the changes!”
“We’ve introduced LinkPanda to several of our clients for link-building and SEO support, and the results have been outstanding. The team is responsive, professional, and consistently delivers high-quality, relevant links.”
SaaS link building is the process of earning high-quality backlinks specifically for Software-as-a-Service companies. It focuses on securing links that improve search engine rankings and attract relevant traffic from industry-specific websites, blogs, and directories.
It includes targeting niche keywords, promoting product-led content such as feature pages or comparison articles, and earning links from websites your ideal customers already trust. It is not just about building links. It is about building authority in a competitive space where technical credibility and search visibility are essential.
At LinkPanda, we specialize in SaaS link building using a proven system of SEO strategy, personalized outreach, and a curated network of publishers to help your brand grow sustainably.
We work predominantly with Software-as-a-Service (SaaS) and Business-to-Business (B2B) companies. Over the years we supported 50+ small and medium-sized companies as well as corporates on full-service SEO campaigns. Prominent brands we worked with include American Express Global Business Travel, Ramboll Group and WBI Inc. On high authority link building campaigns we worked with 700+ companies including brands like Freepik, Recruit CRM, Monday.com, ZeroGPT, Cloudtalk, Sendpulse and more. You don’t need to be a SaaS company to work with us – Our expertise is vast and we can support your industry with custom link building strategies!
Yes, that’s is possible. By default, all secured backlinks from your campaign are documented in your LinkCard backlink tracker sheet. This interactive Google Sheet is provided by your LinkPanda account manager and includes tabs with detailed analytics, link types, and status updates.
However, however if you already have your own link tracking system or prefer to use an existing sheet, we can adapt and document the links there instead. Just let us know your preferred format, and we’ll make it work.
Link building helps SaaS companies increase their visibility in search engines, attract qualified traffic, and build trust with both users and algorithms. Since SaaS products often compete in crowded markets, strong backlinks from reputable websites are a key signal to Google that your product is credible and worth ranking.
Effective link building also supports your broader content and SEO strategy by driving authority to key pages, such as product features, comparison pages, and integration guides. For SaaS businesses, this means more organic traffic, better lead generation, and ultimately, more sign-ups and revenue.
In short, link building helps SaaS brands grow by improving discoverability and authority where it matters most.
We use our Authority Link Quadrant™, a four-part framework built for ethical and effective SaaS link building. Every backlink is evaluated across four key areas:
High Authority – We secure links from trusted domains with strong SEO metrics like DR and domain age.
Contextual Fit – Links are placed naturally within relevant content, not forced into unrelated articles.
AI-Ready – We consider how links and mentions will perform in AI-driven search environments, not just traditional SEO.
Relevancy – We target real business websites in your niche, with content and audiences aligned to your SaaS offering.
This ensures every link we build delivers lasting value for search rankings, brand trust, and future visibility.
Yes, the links we build are dofollow and intended to be permanent. We work only with trusted publishers who agree to keep links live long term.
We secure placements on real, high-quality websites that are relevant to your SaaS niche. These include industry blogs, B2B media sites, software directories, and content-driven business publications with strong domain authority and organic traffic.
Each site is vetted for quality, relevance, and authenticity. You will always have visibility into the websites where your links are placed through your LinkCard tracker sheet.
Yes. We offer niche-specific link placements and can apply Domain Rating (DR) filters based on your goals. By default, we target an average DR of 50 or higher, but we are flexible and can adjust to your preferred DR range, industry verticals, or other custom requirements.
Link building is a long-term SEO strategy. Most SaaS companies begin to see movement in rankings and traffic within 6 to 12 weeks, depending on the competitiveness of the keywords, the quality of the content being linked to, and overall site health. Consistency and link quality are key to sustainable results.
We handle all content creation for guest posts. Our team writes high-quality, SEO-optimized articles tailored to each publisher’s guidelines and your brand’s messaging. You’re welcome to review drafts or provide input, but no content is required from your side unless you prefer to supply it.
Our approach stands out for several reasons. First, your campaign is led by Christopher Lier, an SEO expert with over 10 years of hands-on experience in content, technical SEO, and outreach. Second, we use our proprietary Authority Link Quadrant™ framework. This framework evaluates every link for authority, relevance, contextual fit, and AI-readiness. This guarantees links that deliver long-term SEO value and align with your brand. Third, we focus exclusively on ethical, quality-first link building by securing backlinks only from real, trusted business websites. We do not use PBNs, spam, or low-quality sites. Finally, we provide full transparency throughout your campaign with access to your LinkCard tracker sheet, giving you real-time updates and detailed analytics on every link we build.
Generally, yes. We can build backlinks to your product pages, blog posts, or comparison pages based on your priorities. However, some publishers or websites may have restrictions on the types of pages they allow for guest posts or link placements. We always aim to find the best fit for your target URLs while maintaining quality and relevance.
Yes, we offer both one-time link building campaigns and ongoing monthly plans to fit your needs. You can choose the option that works best for your goals and budget. For detailed pricing and plan options, please visit linkpanda.com/pricing.
We offer three main plans tailored to different needs and budgets:
Core — $999/month
5 high authority links (DR 50+)
Do-follow links with SEO and geographic value
Guaranteed delivery
24/7 access to your LinkCard tracker
Domain and placement pre-approval
No contract required
Momentum — $1,900/month
10 high authority links (DR 50+)
All Core features plus a rolling monthly agreement
Monthly strategy call
Gold — $2,800/month
15 high authority links (DR 50+)
Full coverage for search and large language models
6 or 12 month contract options
Monthly strategy call
Contact us to discuss the best plan for your goals.
Our Core plan has no contract or minimum commitment, so you can start and stop anytime. For our Momentum plan, there is a rolling monthly agreement, offering flexibility with ongoing support. The Gold plan requires a 6 or 12 month contract to maximize long-term results and strategy alignment.
We strictly avoid private blog networks (PBNs) as they can harm your SEO. We only focus on generating authentic and natural links from trusted websites.
Share your link building requirements and watch your SEO soar to new heights