LinkPanda

SaaS Link Building Services

We’re a SaaS link building agency based in London, helping SaaS brands secure authoritative backlinks on trusted websites and scale their busineses.

TRUSTED BY SAAS BRANDS WORLDWIDE
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SE Ranking
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SE Ranking

Your SaaS Link Building Partner for Authority Backlinks

LinkPanda is a specialized SaaS link building agency, helping you build relevant, high-authority links that power your SaaS SEO, drive new sign-ups, and boost MRR.

5.0 on Google · 4.4 on Trustpilot

We secure top-tier guest posts and high-authority mentions on DR 50+ websites to strengthen your SaaS brand’s credibility and visibility.

Our expert-vetted placements boost SEO with relevant, niche-specific links that enhance your brand authority, supporting link insertions, guest posting, brand mentions, listicles and more.

We help your SaaS brand earn links built for both traditional and generative search to keep you ahead of SEO trends.

We Offer

High-Authority Niche Link Edits

Gain access to top-tier websites for link insertion.

Brand Mentions

Get featured with branded link or link mentions on trusted industry sites.

Credible PR Links

Securing stories published on trusted PR websites with high authority.

Guest Post Links

Featuring your brand with new guest post articles.

Our Link Building Process

LinkPanda founder Christopher Lier reveals our link building strategy

Our Link Building Principles

ETHICAL AND AUTHORITY LINK BUILDING

In today’s SEO landscape, SaaS link building demands precision, quality, and purpose. At LinkPanda, our Authority Link Quadrant four-pillar methodology blends ethics, relevance, AI, and authority. Every link passes through this framework to ensure long-term SEO value and perfect brand alignment.​

  • High-Authority

    Links from trusted, editorial domains with strong organic traffic.

  • Contextual Fit

    Smart placements with natural anchors and flow.

  • AI-Ready

    Optimized for semantic SEO, generative AI visibility.

  • Relevancy

    Identifying relevant niche sites to feature your brand.

LinkPanda Quadrant for ethical and authority link building

LinkPanda Backlink Campaigns Include

Tailored Link Building

We create links based on your specific Domain Rating (DR), traffic, and industry needs, ensuring they align with your SEO goals.

Guaranteed Link Quality

We guarantee high-quality links by focusing on domain and article relevant, targeting quality niche placements.

Natural Anchor Texts

We use anchor texts that blend naturally into content, steering clear of overly optimized or promotional phrases.

Contextual Relevance

Links are placed in relevant content, enhancing both user experience and SEO credibility.

Anchor Text Length

We use anchor texts between 2 and 5 words, avoiding spammy one-word or overly long anchors.

Partial Match Anchor Texts

Our anchors include keywords plus additional words for a natural look, avoiding exact matches.

Blog-Based Links

We focus on securing backlinks exclusively from blog posts, avoiding spammy sources like directories or comment sections.

Main Body Links

All links are placed within the main body of text, not in less visible areas like footers or sidebars.

Limited Links Per Article

We only feature you in articles with limited number of links to maintain quality and avoid spammy appearances.

Natural Backlink Frequency

Backlinks are created at a natural pace to ensure organic growth.

On-Time Delivery

We ensure all link-building targets are completed and delivered on time.

AI-Ready

Future-proof SEO strategies, emphasizing new requirements like text link referencing for LLMs.

10+ Years of SEO Excellence

Google Analytics and Ahrefs-Certified Team 

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Google Analytics

With over 10 years of SEO experience, our team has mastered the evolving landscape of search engine optimization and high authority link building.

We’ve grown with the industry, developing tailored strategies that drive organic traffic, improve rankings, and boost online visibility.

3,000+

High Authority Backlinks Secured

800+

Brands Served

10+

Years SEO Expertise

DR 55+

Average Backlink Domain Rating

3,000+

800+

10+

DR 55+

High Authority Backlinks Secured

Brands Served

Years SEO Expertise

Average Backlink Domain Rating

Built by SaaS Founders

Who We Are & How We Started

LinkPanda brings together dedicated link-building specialists and SEO experts trained in advanced techniques for top-quality link mentions.

Our journey began with building our own SaaS brand, LeadGen App (Acquired in 2025), where we mastered link building, achieving significant organic traffic growth fueling our business growth.

Launching LinkPanda was the natural progression, enabling us to extend our expertise to more SaaS brands in need of expert link-building assistance.

LinkPanda team in Central London, UK
Generative SEO and Link building specialist team

“Link building isn’t just our expertise, it’s our journey. We’ve turned our passion into your SEO success.”

Christopher Lier
Christopher Lier
LinkPanda Founder and CEO

Examples of Secured Niche Link Edits

opencart.com/blog/ways-of-improving-customer-satisfaction-with-comfortable-experience

Anchor: intuitive signage in a store
Target URL: kitcast.tv/industry/retail-digital-signage
Site traffic: 37.1K

salesmate.io/blog/role-of-data-in-sales/

Anchor: company database
Target URL: bolddata.nl/en/company-database
Site traffic: 39.4K

chatbase.co/blog/b2b-lead-gen

Anchor: QR codes to your digital business cards
Target URL: onlineqrcode.com/business-card
Site traffic: 43.2K

How We Deliver and Report Results

24/7 Accessible LinkCard

Track all your new backlinks in a central, always-accessible dashboard within your LinkPanda App account.

Strategy Calls

Monthly strategy meetings review results, refine tactics, and incorporate your feedback based on your LinkPanda plan.​

Monthly Reporting

Transparent reporting on link building, rankings, impressions, clicks, and performance across traditional and generative search.​

LinkPanda App account screen transparent, documenting backlinks sourced for agency services

Discover LinkPanda App

Access the LinkPanda web app with every plan. It’s a modern hub for link building and SEO. Track backlinks via LinkCard, review order history, monitor status, handle invoicing, use AI-placement finder, get site suggestions, special offers, and more.​

Why Choose Our SaaS
Link Building Services?

LinkPanda's SaaS-focused link building services enhance your backlink profile and drive targeted traffic from high-quality sites, helping you attract relevant users, boost acquisition, and grow your MRR.

Proven Results

We help companies find visibility and grow domain authority across Google and LLM search engines. View case studies of link building and SEO campaigns across different industries here.
LeadGen App laptop image

LeadGen App’s Explosive Growth Through Strategic Link-Building

LeadGen App is a leading SaaS company that provides a powerful digital form builder and lead management software designed specifically for B2B companie

The primary goal was to drive significant organic growth for LeadGen App by acquiring high-quality backlinks from authoritative SaaS and business websites

We executed an ongoing link-building campaign targeting high domain rating (DR) websites within the SaaS and business sectors.

Key Achievements

Client Experiences

“If anyone needs high quality, relevant links – will highly recommend these guys. They love SEO, they are honest and they know what they are doing.”

Shafik Walakaka portrait
Shafik Walakala
Petcoach Singapore

“We’ve introduced LinkPanda to several of our clients for link-building and SEO support, and the results have been outstanding. The team is responsive, professional, and consistently delivers high-quality, relevant links.”

Afriyaz Maqbool
Afriyaz Maqbool
Apexure

Frequently Asked Questions

What Is SaaS Link Building and How Is It Different From Regular Link Building?

SaaS link building is the process of earning high-quality backlinks specifically for Software-as-a-Service companies. It focuses on securing links that improve search engine rankings and attract relevant traffic from industry-specific websites, blogs, and directories.

It includes targeting niche keywords, promoting product-led content such as feature pages or comparison articles, and earning links from websites your ideal customers already trust. It is not just about building links. It is about building authority in a competitive space where technical credibility and search visibility are essential.

At LinkPanda, we specialize in SaaS link building using a proven system of SEO strategy, personalized outreach, and a curated network of publishers to help your brand grow sustainably.

We work predominantly with Software-as-a-Service (SaaS) and Business-to-Business (B2B) companies. Over the years we supported 50+ small and medium-sized companies as well as corporates on full-service SEO campaigns. Prominent brands we worked with include American Express Global Business Travel, Ramboll Group and WBI Inc. On high authority link building campaigns we worked with 700+ companies including brands like Freepik, Recruit CRM, Monday.com, ZeroGPT, Cloudtalk,  Sendpulse and more. You don’t need to be a SaaS company to work with us – Our expertise is vast and we can support your industry with custom link building strategies!

Yes, that’s is possible. By default, all secured backlinks from your campaign are documented in your LinkCard backlink tracker sheet. This interactive Google Sheet is provided by your LinkPanda account manager and includes tabs with detailed analytics, link types, and status updates.

However, however if you already have your own link tracking system or prefer to use an existing sheet, we can adapt and document the links there instead. Just let us know your preferred format, and we’ll make it work.

Link building helps SaaS companies increase their visibility in search engines, attract qualified traffic, and build trust with both users and algorithms. Since SaaS products often compete in crowded markets, strong backlinks from reputable websites are a key signal to Google that your product is credible and worth ranking.

Effective link building also supports your broader content and SEO strategy by driving authority to key pages, such as product features, comparison pages, and integration guides. For SaaS businesses, this means more organic traffic, better lead generation, and ultimately, more sign-ups and revenue.

In short, link building helps SaaS brands grow by improving discoverability and authority where it matters most.

We use our Authority Link Quadrant™, a four-part framework built for ethical and effective SaaS link building. Every backlink is evaluated across four key areas:

  1. High Authority – We secure links from trusted domains with strong SEO metrics like DR and domain age.

  2. Contextual Fit – Links are placed naturally within relevant content, not forced into unrelated articles.

  3. AI-Ready – We consider how links and mentions will perform in AI-driven search environments, not just traditional SEO.

  4. Relevancy – We target real business websites in your niche, with content and audiences aligned to your SaaS offering.

This ensures every link we build delivers lasting value for search rankings, brand trust, and future visibility.

Yes, the links we build are dofollow and intended to be permanent. We work only with trusted publishers who agree to keep links live long term.

We secure placements on real, high-quality websites that are relevant to your SaaS niche. These include industry blogs, B2B media sites, software directories, and content-driven business publications with strong domain authority and organic traffic.

Each site is vetted for quality, relevance, and authenticity. You will always have visibility into the websites where your links are placed through your LinkCard tracker sheet.

Yes. We offer niche-specific link placements and can apply Domain Rating (DR) filters based on your goals. By default, we target an average DR of 50 or higher, but we are flexible and can adjust to your preferred DR range, industry verticals, or other custom requirements.

Link building is a long-term SEO strategy. Most SaaS companies begin to see movement in rankings and traffic within 6 to 12 weeks, depending on the competitiveness of the keywords, the quality of the content being linked to, and overall site health. Consistency and link quality are key to sustainable results.

Yes. You can specify which pages, blog posts, or URLs you want us to target. We tailor the link building strategy around your priorities, whether it’s product pages, landing pages, or high-value blog content.

We handle all content creation for guest posts. Our team writes high-quality, SEO-optimized articles tailored to each publisher’s guidelines and your brand’s messaging. You’re welcome to review drafts or provide input, but no content is required from your side unless you prefer to supply it.

Our approach stands out for several reasons. First, your campaign is led by Christopher Lier, an SEO expert with over 10 years of hands-on experience in content, technical SEO, and outreach.  Second, we use our proprietary Authority Link Quadrant™ framework. This framework evaluates every link for authority, relevance, contextual fit, and AI-readiness. This guarantees links that deliver long-term SEO value and align with your brand. Third, we focus exclusively on ethical, quality-first link building by securing backlinks only from real, trusted business websites. We do not use PBNs, spam, or low-quality sites. Finally, we provide full transparency throughout your campaign with access to your LinkCard tracker sheet, giving you real-time updates and detailed analytics on every link we build.

Generally, yes. We can build backlinks to your product pages, blog posts, or comparison pages based on your priorities. However, some publishers or websites may have restrictions on the types of pages they allow for guest posts or link placements. We always aim to find the best fit for your target URLs while maintaining quality and relevance.

Yes, we offer both one-time link building campaigns and ongoing monthly plans to fit your needs. You can choose the option that works best for your goals and budget. For detailed pricing and plan options, please visit linkpanda.com/pricing.

We offer three main plans tailored to different needs and budgets:

Core — $999/month

  • 5 high authority links (DR 50+)

  • Do-follow links with SEO and geographic value

  • Guaranteed delivery

  • 24/7 access to your LinkCard tracker

  • Domain and placement pre-approval

  • No contract required

Momentum — $1,900/month

  • 10 high authority links (DR 50+)

  • All Core features plus a rolling monthly agreement

  • Monthly strategy call

Gold — $2,800/month

  • 15 high authority links (DR 50+)

  • Full coverage for search and large language models

  • 6 or 12 month contract options

  • Monthly strategy call

Contact us to discuss the best plan for your goals.

Our Core plan has no contract or minimum commitment, so you can start and stop anytime. For our Momentum plan, there is a rolling monthly agreement, offering flexibility with ongoing support. The Gold plan requires a 6 or 12 month contract to maximize long-term results and strategy alignment.

We strictly avoid private blog networks (PBNs) as they can harm your SEO. We only focus on generating authentic and natural links from trusted websites.

Ready to Elevate Your SaaS's SEO with Quality Link Building? Get Started Now!

Share your SaaS link building requirements and watch your inbound traffic, sign ups and domain rating soar to new heights.

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