How Strategic AI-SaaS Link Building Boosted VoiceSpin’s Domain Authority by 18%

Client Overview

VoiceSpin is an advanced AI-powered contact center and sales communication platform. Providing tools like AI auto-dialers, voice bots, and speech analytics, they serve sales teams that rely on high-velocity outreach.

Operating in the fiercely competitive “Sales Tech” and “AI SaaS” sectors, VoiceSpin faces giants like Dialpad and Aircall. To compete, they couldn’t just rely on broad awareness; they needed to rank for specific, high-intent solution keywords (e.g., “AI voice bot,” “auto dialer for sales”). The challenge was to increase their Domain Rating to a level where Google would trust them as a technical authority on these specific topics.

Goals

This campaign was structured as a “Link-based” initiative, prioritizing domain strength and specific keyword support over broad traffic volume.

Primary goals included:

• Boost Domain Rating (DR): Push the site from DR 50 to the 60s to bridge the gap with larger competitors.

• Deep-Link to Features: Drive link equity directly to money pages (e.g., AI Voice Bot, Call Summary) rather than just the homepage.

• Rank for High-Intent Keywords: Support rankings for commercial terms like “AI-powered chatbots” and “best time to cold call” through exact and partial-match anchors.

• SaaS Niche Relevance: Secure placements exclusively on other B2B SaaS, CRM, and Recruitment blogs to signal topical relevance.

Strategy

LinkPanda employed a “Feature-Focused” link building strategy. Instead of generic brand mentions, we treated every link as a vote for a specific product feature.

Key strategic components:

1. Feature-Specific Deep Linking: We bypassed the homepage for the majority of links, sending equity directly to product pages.

   • Tactic: We linked the /ai-voice-bot/ page from lead generation blogs like KyLeads using the anchor “AI voice bots.”

   • Tactic: We linked the /features/ai-call-summary/ page from Voxco using the anchor “call summaries.”

   • Result: This direct equity injection helps specific product pages rank independently for their core keywords.

      

2. Contextual “Best Tool” Placements: We positioned VoiceSpin as a recommended solution within listicles and guides on relevant industry sites.

   • E-commerce Context: Placed on Tagshop.ai in an article about AI tools for e-commerce, establishing VoiceSpin as a solution for online support teams.

   • Recruitment Context: Placed on RecruitCRM.io, connecting VoiceSpin’s content on “cold calling” directly to the recruitment audience that needs it most.

      

3. Anchor Text Precision: We used a mix of functional and educational anchors.

   • Functional: “AI-powered chatbots,” “AI-driven chatbots.”

   • Educational: “Best time to cold call” (linking to a blog post to boost informational authority).

Results

The campaign demonstrated that for SaaS companies, a small number of high-quality, highly relevant links can drive massive improvements in authority metrics.

• DR Increased by 18%: Moving from DR 50 to 59 in just 5 months is a significant jump at this level of maturity. This creates a stronger foundation for all future ranking efforts.

• Referring Domains Grew by 33.89%: We expanded the referring domain profile from 422 to 565, diversifying the site’s authority sources.

• 8 Strategic Placements: Achieved these metrics with only 8 manual links, proving that relevance (linking from sites like SaveMyLeads and Chatbase) outweighs sheer volume.

• Traffic Note: While broad organic traffic remained stable (-2.08%), the quality of the domain improved, positioning the site to rank for more competitive, higher-converting keywords in the long run.

Conclusion

VoiceSpin’s case study highlights the importance of “Deep Linking” for SaaS product pages.

By ignoring the homepage and building links directly to features like Voice Bots and Call Summaries, LinkPanda helped VoiceSpin build specific topical authority that generic link building cannot achieve.

Summary

For complex SaaS platforms, you don’t just need “links”, you need links that explain what your product does. We helped VoiceSpin tell that story to Google’s algorithms.

• Key Lesson: Direct link equity to your feature pages to help them rank for commercial keywords.

• Result: A 9-point jump in DR (50 → 59) in under 6 months.

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