How Strategic Link Building Drove 14% Organic Traffic Growth for Instantly

Client Overview

Instantly is a SaaS platform in the software development space, providing cold email outreach, lead generation, email warmup, and verification tools for sales teams and agencies. Operating in a competitive SaaS ecosystem, Instantly depends heavily on organic visibility across multiple solution-driven keywords rather than a single branded term.

To support long-term scalability, the focus was on building authority and relevance across multiple product pages, not just the homepage.

Goals

The campaign was structured as a result-based SEO initiative with an emphasis on natural growth and profile sustainability.

Primary goals included:

• Increase referring domains using high-quality, relevant publications

• Strengthen domain authority while maintaining a clean backlink profile

• Drive organic traffic growth across multiple solution pages

• Implement anchor text diversification to avoid over-reliance on branded anchors

• Distribute link equity across core product URLs

Rather than chasing short-term gains, the objective was to build an SEO foundation that could scale safely.

Strategy

LinkPanda executed a high-authority link building campaign with deliberate anchor and URL diversification, aligned with SaaS SEO best practices.

Key strategic pillars:

1. Anchor Text Diversification

Instead of focusing on a single anchor type, links were distributed across:

• Branded anchors (e.g., Instantly)

• Product-level anchors (e.g., SuperSearch, Instantly email verification)

• Descriptive and partial-match anchors (e.g., automated email campaigns, product onboarding software)

• Founder and brand entity mentions (e.g., Instantly Co-Founder)

This ensured a natural anchor profile that mirrors real editorial behavior.

2. URL Distribution Across Key Pages

Link equity was intentionally spread across:

• Homepage

• SuperSearch product page

• Email verification feature page

• Email warmup solution page

• B2B lead finder pages

This approach strengthened multiple conversion-focused URLs, not just brand awareness.

3. High-Authority Editorial Placements

Links were secured through:

• Guest posts on SaaS, marketing, and software publications

• Contextual link insertions within existing, relevant articles

• Editorial mentions in tool comparison and solution-focused content

All placements were follow links, ensuring maximum SEO impact.

4. Controlled Velocity & Relevance

Links were acquired consistently over the campaign period, maintaining:

• Natural publishing cadence

• Topic relevance aligned with Instantly’s core offerings

• Editorial context within informational and commercial content

This avoided spikes or patterns that could trigger risk signals.

Results

Over a 10-month campaign, the strategy delivered measurable, compounding SEO outcomes:

• 55 high-authority backlinks secured

• 99.13% growth in referring domains
  (2,972 → 5,918)

• Domain Rating increased from 74 to 77 (+3 points) that makes it +4.05% growth.

• 13.7% increase in organic traffic
  (55,273 → 62,844)

Beyond metrics, Instantly achieved a balanced backlink profile supporting multiple product pages and keyword clusters.

Conclusion

Summary

• Brand: Instantly

• Industry: Software Development (SaaS)

• Campaign Type: Result-based link building

• Duration: 10 months

• Links Secured: 55

• Anchor Strategy: Fully diversified (brand, product, partial-match, entity-based)

• Referring Domain Growth: +99.13%

• Organic Traffic Growth: +13.7%

• DR Growth: +4.05%

A clear demonstration of how diversified, high-authority link building drives long-term SaaS SEO performance.