Governance and Policies

How We Work

How we handle client data, use AI and publish our content.

The data we use, the access we ask for, where we store client files, who can see them, and how to ask us to delete your data.

The AI tools we use, what we use them for, and how a member of our team checks everything before it reaches a client.

Who writes our articles, where our figures come from, and how we keep articles up to date.

What we do under each of the Good Business Charter’s ten commitments, from fair pay to paying suppliers on time.

How to tell us if something in our work is not right, and how quickly we reply.

The terms of our services and how this website handles personal data.

What personal data we collect, why we collect it, how long we keep it and your rights under UK data protection law.

The terms that apply to our services, including scope, payment, intellectual property and confidentiality.

How orders work, from editorial approval and turnaround times to refunds and replacements.

The cookies this website uses and how to change your preferences.

How we make this website usable for everyone, and how to tell us about a problem.

Independent registrations and accreditations held by Sentosa Limited, trading as LinkPanda.

Accredited in 2026 for responsible business practice.

Information Commissioner’s Office registration number ZC052443.

Compliant with the United Kingdom General Data Protection Regulation.

We build and report on every campaign using Ahrefs.