Scaling Devox Software's Domain Authority by 25% with Vertical-Specific B2B Link Building

Client Overview

Devox Software is a comprehensive IT services and consulting firm offering everything from web development to complex AI solutions. In the highly saturated IT outsourcing market, the “jack of all trades” positioning often leads to SEO stagnation. To attract high-value enterprise clients, Devox needed to move beyond ranking for generic terms like “IT company” and start dominating specific, high-intent verticals.

The challenge was twofold: compete with massive global agencies (like EPAM or Globant) and prove deep technical expertise in specific niches like Logistics Software, Legacy Modernization, and AI Development. They needed a link building strategy that would not just raise their Domain Rating, but specifically signal relevance for these lucrative service lines.

Goals

The campaign was designed as a “Result-based” initiative with a focus on Vertical Authority. We aimed to turn specific service pages into entry points for enterprise leads.

Primary goals included:

• Double Referring Domains: Aggressively expand the site’s authority base to break the DR 50 plateau.

• Deep-Link to Niche Verticals: Drive link equity directly to high-ticket service pages (Logistics, Modernization, AI) rather than the homepage.

• Rank for “Solution” Keywords: Target commercial intent keywords (e.g., “freight management software,” “ASP.NET to React migration”) using descriptive anchors.

• B2B Tech Relevance: Secure placements exclusively on authoritative B2B, SaaS, and Tech publications.

Strategy

LinkPanda executed a “Vertical-Specific” Deep Linking strategy. We dissected Devox’s offering and built distinct link clusters for their most valuable services.

Key Strategic Components:

1. Logistics & Supply Chain Cluster Logistics software is a high-ticket niche. We built a specific link moat around the /industries/logistics/ directory.

   • Tactic: We secured a placement on Scalefusion (MDM solutions) with the anchor “logistic software development services,” directly connecting Devox to the supply chain tech conversation.

   • Tactic: We linked from OutrightCRM using the specific anchor “freight management software” to target granular search intent.

      

2. Modernization & AI Authority To position Devox as a forward-thinking partner, we targeted their “Modernization” and “AI” pages.

   • Legacy Modernization: We used high-tech anchors like “re-architecturing” and “software modernization services” on AI-focused blogs like Smartlead.ai and Undetectable.ai. This signaled that Devox is the go-to partner for upgrading tech stacks.

   • AI Accelerators: A link from Spacebring using the anchor “AI solution accelerator” helped push their specific AI service offering.

      

3. Core Development Services: We didn’t neglect the fundamentals.

   • Web Development: Reinforced the core offering with links from digital agencies like Delivered Social and Intercool Studio, using clear service anchors (“outsource web development services”).

Results

This campaign was a masterclass in authority scaling. By consistently feeding high-quality links into specific verticals over 17 months, we fundamentally changed the site’s competitive standing.

• 88.22% Explosion in Referring Domains: The site nearly doubled its unique referring domains, jumping from 832 to 1,566. This massive injection of diversity is the primary driver behind their stability.

• Domain Rating Breakout: DR climbed from 47 to 59 (+25.53%), moving Devox into the “High Authority” tier where they can compete for competitive head terms.

• Strategic Traffic Growth: While traffic grew by 18.63% (12.7k → 15.1k), the value of that traffic is significantly higher because it lands on specific service pages (Logistics, Modernization) rather than generic blog posts.

Conclusion

Devox Software’s case study proves that for IT service providers, specificity wins.

By refusing to build generic “tech” links and instead building “Logistics” links and “Modernization” links, LinkPanda helped Devox carve out defensible territory in a crowded market.

We transformed their backlink profile from a generalist mix into a targeted weapon for capturing high-ticket enterprise work.

Summary

If you are selling complex services, your links need to speak the language of your solutions. Devox Software is now a dominant authority in their key verticals.

Are your service pages invisible to enterprise clients?

Contact our Team to build a vertical-specific link strategy that drives qualified leads, not just clicks.