Strengthening Brevo’s Authority Profile Through High-Quality Link Acquisition

Client Overview

Brevo is a global powerhouse in the Marketing Automation and CRM landscape. Powering communications for over 500,000 businesses, Brevo operates at the absolute peak of SEO maturity. In this tier of the market, the challenge shifts from “discovery” to “dominance.”

For a domain with a Domain Rating (DR) of 91, the primary threat is not obscurity, but gradual authority decay and aggressive competition. Competitors in the email marketing space (like HubSpot, Mailchimp, and ActiveCampaign) are constantly vying for the top spots on lucrative “Best of” and “Cheap” comparison keywords. Brevo needed a partner who understood that at this level, link building is less about volume and more about precision engineering, securing placements that reinforce specific product clusters.

Goals

This campaign was designed as a “Link-based” initiative, focusing on quality assurance, competitive defense, and specific keyword reinforcement rather than broad traffic spikes.

Primary goals included:

• Defend Top Rankings: Reinforce “Money Pages” (e.g., Best Email Marketing Services) that drive high-intent conversion traffic.

• Maintain Elite Authority: Sustain the site’s DR 91 status by offsetting natural link attrition with fresh, high-power equity.

• Specific Anchor Alignment: Drive relevance for cost-conscious and feature-specific queries (e.g., “Cheapest email marketing,” “CRM for small business”).

• Secure Tier-1 Placements: Acquire links solely from reputable B2B, SaaS, and Marketing publications to match Brevo’s brand stature.

Strategy

LinkPanda executed a “Sniper-Approach” strategy. Instead of spraying links across the homepage, we surgically directed link equity to the pages that matter most for revenue.

Key Strategic components:

1. Money Page Reinforcement

A significant portion of the 23 links were directed specifically to high-conversion comparison pages.

• Target: /blog/best-email-marketing-services/

• Tactic: We secured inclusions in “Top Tools” lists on influential platforms like Testlify, NeoReach, and OutreachMonks.

• Result: This signaled to Google that Brevo remains the definitive choice among “email marketing platforms.”

2. Cost-Conscious Keyword Targeting

To capture the SMB market, we built specific links to the /blog/cheap-email-marketing/ page.

• Anchors Used: “Cheapest email marketing platforms,” “explore cheap marketing services.”

• Placements: Contextual mentions in small business guides on sites like Agicent and Ultahost.

3. Cross-Product Authority

Brevo is more than just email; it’s a CRM. We supported this positioning by building links to the CRM landing pages (e.g., /blog/crm-software-for-small-business/) using anchors like “CRM software for small businesses” on business growth blogs like Venturz.co.

4. High-DR Partner Network

The campaign leveraged relationships with high-authority tech domains such as VanillaSoft, Screenapp.io, and SocialChamp. These are not generic guest post farms; they are legitimate SaaS players, ensuring the backlinks carry maximum “trust flow.”

Results

In the enterprise SEO world, maintaining stability while competitors fluctuate is a massive win. This campaign successfully fortified Brevo’s backlink profile against decay.

• 23 Premium Backlinks Secured: All links were “Follow” and placed on relevant, high-traffic domains (e.g., Portotheme, PostGrid).

• Referring Domains Grew by 4.31%: The site went from 63,985 to 66,744 referring domains. Gaining a net positive of +2,759 domains at this scale is exceptional validation of the site’s continued relevance.

• Maintained DR 91: Despite the natural volatility of the web, Brevo held firm at DR 91, preserving its “King of the Hill” status.

• Strategic Keyword Defense: The targeted anchor text strategy successfully reinforced rankings for competitive commercial terms, protecting revenue streams from aggressive competitors.

Conclusion

This case study illustrates the necessity of “Defensive SEO” for market leaders. Even giants like Brevo cannot rest on their laurels. By consistently injecting fresh, high-relevance links into their most valuable pages, LinkPanda helped Brevo sustain its authority and continue its reign as a leader in marketing automation.

Summary

For enterprise market leaders like Brevo, the SEO objective isn’t just about “getting more links”, it is about strategic fortification. This campaign demonstrated that maintaining a Domain Rating of 91 requires a proactive, defensive strategy that offsets natural link decay with premium, high-relevance acquisitions.

By shifting focus from broad authority building to a “sniper approach” targeting specific revenue-driving pages, LinkPanda successfully reinforced Brevo’s competitive moat. We proved that in the saturated Marketing Automation space, the difference between losing rank and maintaining dominance lies in the precision of your off-page strategy.

The 4.31% growth in referring domains stands as a testament to the fact that even the largest sites have room to strengthen their foundation when the strategy is right.

Are you an enterprise brand fighting to stay on top?

Contact Our Team to discuss how we can build a defensive moat around your most valuable keywords.