Case Study: PetCoach SG
PetCoach Secured the Top Ranking Spot for Dog Training in Singapore, Driven by High-Authority Building.
1. Overview
PetCoach SG is a local animal training centre in Singapore. With a high authority and targeted backlinking campaign the website climbed search results to the very top for the target keyword "dog training singapore" in less than 5 months.
Source: Shafik Walakaka Blog
Combining on-page SEO efforts with LinkPanda link building, PetCoach reached the top of search results, outranking animal training brands in Singapore.
“This is a super exciting milestone for us because not only did we reach our target for ranking on the first page for a valuable keyword, we’re actually in first position. And obviously, we will keep working and we hope to remain there!!“
Shafik Walakaka, PetCoach SG
| Backlinks built | 7 | |
| Percentage of follow links | 100% | |
| Percentage of nofollow links | 0% | |
| Minimum traffic requirement | 700+/mo. | |
| Target URLs | 1 | |
| Average link domain rating (DR) | 47 | |
2. Campaign Strategy
We helped sourced highly relevant authority backlinks, linking to the dog training service target URL. "Only" 7 links were necessary to outrank various competitors for the number 1 search result.
3. Campaign Results
Fully Focused Efforts on a Single Target URL Leading To The Ultimate SEO Result: Position 1
- Target Keyword: Increased from Position 20 to Position 1
- Domain Rating: Grew from 12 to 16 (+4 Points)
- High Authority Backlinks Built: 7 Backlinks
- Referring Domains: Grew from 47 to 94 (+100%), Via Mix of Active Link Building and Organic Link Acquired
4. Strategy
Client-Led Keyword Targeting, Enhanced by LinkPanda’s Authority Link Building
High-Intent Keyword Targeting (Client-Led):
The client identified “dog training singapore” as the core commercial keyword, based on competitor traffic insights and third-party tool validation (Ahrefs, Semrush).Content Structuring for Search Intent (Client-Led):
The client launched an informational blog post first, later transitioning to a dedicated service page once the physical training centre was operational—aligning content with user intent and SERP trends.High DR Link Sourcing (LinkPanda-Executed):
LinkPanda executed a precision 1-by-1 outreach campaign focused on acquiring editorial backlinks from high-authority, niche-relevant websites. Every backlink opportunity was manually vetted to meet the client’s standards for quality and topical relevance.Quality Domain Selection with Client Pre-Approval (LinkPanda-Executed):
Our team prioritized securing backlinks from respected pet care publications, with a focus on relevance, and domain authority to boost organic visibility. PetCoach approved or rejected each domain oppportunity prior to sourcing the link mention.Consolidation & Monitoring (Client-Led):
The client monitored performance between the blog and service pages, ultimately redirecting all efforts to the better-performing service page to eliminate cannibalization and strengthen authority.
The Client Experience
“We’ve worked with Link Panda for a while now, and I can say with confidence—they know what they’re doing when it comes to SEO. In an industry full of noise and low barriers to entry, it’s rare to find someone as credible and trustworthy as them. They’re not pushy, always patient, and genuinely invested in your long-term growth. What really stood out to me is that they don’t just sell links. They take the time to understand your SEO strategy as a whole, and work with you to achieve results. Case in point: within six months of working with them, we hit the top spot locally for “dog training Singapore.” The results speak for themselves. If you’re looking for relevant, high-quality links and a team that actually understands the bigger picture—Link Panda is the real deal.”
