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Case Study: WBI

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Case Study: WBI Warm

SEO for B2B Manufacturing: Transforming WBI Warm's website to drive high-quality inbound leads.

WBI Inc logo

1. Client Overview

WBIWarm Ahrefs Domain Rating 36

WBI Warm has been a trusted name in the US insulation and heating solutions market since 2000, serving customers nationwide. Despite their long-standing credibility in the industry, they lacked a structured digital marketing approach, especially SEO for B2B manufacturing customers.

Their core challenge: inconsistent high-quality inbound leads from organic search. Traditional marketing, referrals, and PPC were no longer sustainable. They needed a profitable digital strategy for strong online presence and steady customer flow.

Domain Rating Growth

Ahrefs DR trajectory · WBI

From zero to DR 54 across 16 months
0 → 54
DR 0 DR 36 DR 54
Month 0 · Start
DR 0
Baseline
Month 4
DR 36
+36
Month 16
DR 54
+18

We helped WBI increase its domain rating (DR) from 0 to 36 points in less than four months. After 16 months, the DR rose further to 54 points, indicating strong brand and domain authority.

WBI construction images

WBI Warm (Warm Brothers Inc.) provides high quality, energy-efficient radiant heat panel solutions.

Recognizing the power of SEO, WBI Warm partnered with us to develop an organic lead generation engine. Their goals were clear: Increase domain authority, improve search visibility, and ultimately drive high-intent website visitors who would convert into quote enquiries and phone enquiries.

Our task was to build a results-driven SEO for B2B manufacturing strategy that would not just improve rankings but also translate into meaningful business growth.

When the initiative started, the website had a domain rating (DR) of 0 and fewer than 100 monthly organic visits.

To close these gaps, WBI worked with LinkPanda’s SEO and link-building professionals to boost their search performance and deliver quality visitors to their website.

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2. The Challenge

When WBI Warm’s SEO campaign launched, the website faced several significant challenges. The WBI Warm team needed a data-driven SEO strategy to establish authority, increase traffic, and attract qualified leads.

The website performance metrics show continuous growth in referring domains, fueled by high authority backlink building as well as steady growth in domain rating. 

The Link-Building Approach Behind the Numbers

Behind the numbers is a disciplined monthly backlinking campaign: 5 to 10 high-DR link insertions placed each month on contextually relevant, authoritative sites. That steady cadence, without volume spikes, is what let referring domains compound from 10 to 170 over 16 months while keeping the backlink profile clean, topical, and natural in its growth shape.

 

  • Lack of existing backlink profile, low domain authority.
  • No SEO strategy, leading to low search visibility.
  • Disorganized architecture with multiple domains.
  • Outdated technical SEO reducing performance.
  • Poor indexation and visibility on search engines.
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Referring Domains Growth

Referring Domains · wbi.com

Trajectory across the 16-month link-building campaign
+1,600%
10
Month 0 · Start
170
Month 16
Month 0
10
Month 4
62
Month 16
170
050100150200
Referring domains grew from 10 to 62 (+520%) by month 4 and reached 170 (+1,600%) by month 16, supported by selective high-DR link-building.
Scale: 0 – 200 referring domains Source: Ahrefs

3. Results

Our milestone-driven strategy produced demonstrable results in a short period of time.
  • Within four months, the domain rating (DR) grew from 0 to 36.
  • More than 50 monthly qualifying lead form submissions were produced through organic search (compared to 0 at campaign start).
  • Grew from fewer than 100 visitors/month to over 1,000 quality organic visitors/month.
  • Attracted a highly targeted US audience searching for insulation-related solutions.
  • Achieved first-page rankings for several high-intent keywords, driving both traffic and conversions.
  • The increase in traffic translated into meaningful engagement and leads for the business, fueling overall growth.
  • Referring domains grew from 10 to 52 (+510%)
  • 16 high authority backlinks built
  • Average secured backlink domain rating: 56 

4. Strategy

We implemented a thorough SEO for B2B manufacturing plan to improve WBI Warm's online visibility, with an emphasis on link building, technical optimization, and site migration.

Strategic Link Building: Elevating Domain Authority

WBI Warm started with a domain rating (DR) of 0, making building a strong backlink profile imperative. Our link-building strategy involved:

  • Building 10 high-quality links per month, ensuring relevancy and accuracy in anchor selection, in line with LinkPanda quality guidelines outlined in our Manifesto.
  • Selecting authoritative domains that aligned with WBI Warm’s niche.
  • Using WBI’s other brand websites to maximize incoming links from their other domains towards WBIwarm.com
  • Removing irrelevant outbound links to retain valuable link juice.
  • Achieving a DR boost from 0 to 36 in under four months, reinforcing the brand’s credibility in search rankings.

Website Migration & Consolidation: Unifying Digital Presence

One of the biggest hurdles WBI Warm faced was a fragmented website architecture, spread across three different domains. To enhance SEO performance, we executed a full-scale domain migration strategy to condense content into one domain, which included:

  • Conducting an in-depth analysis of 71 URLs to determine necessary migrations.
  • Implementing 301 redirects to ensure seamless transition and preserve link equity.
  • Taking down outdated URLs and relaunching content under one core domain (wbiwarm.com).
  • Enhancing header and footer menus for better user navigation.
WBI SEO website migration plan

The web page migration project strategically combined three WBI-owned domains into one central corporate web presence, on WBIWarm.com. We analysed all URLs of the three domains, especially those on WBI’s two other domains. Based on factors such as clicks, content depth and relevance, 71 URLs were identified to migrated over to WBIwarm.com, providing an quick boost to search performance. The two other domains remain live but have the primary purpose of lead generation via PPC ads.

Technical SEO Optimization

To complement link-building and migration efforts, we focused on optimizing the site’s technical health by:

  • Enhancing on-page SEO to improve keyword relevance.
  • Improving indexation by refining site architecture.
  • Boosting the site’s technical health score to 99%, ensuring optimal performance.
  • Performed a detailed site audit to resolve technical issues like broken links, slow page speeds, and improper indexing.
  • Improved site architecture to ensure search engines could crawl and index the site efficiently.
  • Enhanced mobile usability and page load times to improve user experience and rankings.
Achieving a nearly ideal technical SEO health score with very low error count remaining.

 Attaining an exceptional technical SEO audit health score, with 99% of all URLs error-free.

On-Page SEO Improvements

Tracking and Iterative Improvements

  • Leveraged tools like Google Analytics, Ahrefs, and Search Console to track traffic, rankings, and user behavior.
  • Regularly analyzed data to refine strategies and capitalize on emerging opportunities.

5. Conclusion

We transformed WBI Warm's digital presence with a disciplined, data-driven strategy, positioning the company as a strong competitor in the radiant heating industry. Through strategic link-building, SEO optimization, and technical enhancements, we not only elevated their visibility but also built a scalable foundation for long-term growth. Leveraging our expertise in SEO and website migration, we helped WBI Warm achieve its marketing objectives, proving that the right digital strategy can turn even a nonexistent online presence into a powerful lead-generation engine.
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