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Case Study: DOOR3

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Case Study: DOOR3

We helped DOOR3 with a comprehensive SEO strategy, achieving a 156% increase in traffic and a 233% rise in SEO leads.

DOOR3 website on laptop image

1. Overview

Leads Generated/Month: Marketing qualified leads generated from DOOR3 website expanded from 3 to 10 (+233.33%).

DOOR3 is a prominent tech consulting company based in software development and UX design. In pursuit of amplifying their online visibility and boosting lead generation, we worked together for more than 1 years, covering SEO content strategy & execution, link building and website lead generation.
Monthly Leads Growth

Marketing qualified leads · door3.com

MQLs generated per month from the website
+233%
3
Before
10
After
Before
3
After
10
Marketing qualified leads generated from the DOOR3 website expanded from 3 to 10 per month (+233%), a step-change in pipeline volume from organic search.
Scale: 0 to 15 MQLs / month Source: DOOR3 internal analytics
Demand research sheet

Detailed market demand analysis and keyword research for DOOR3, incl. content marketing calendar and keyword allocation to posts and pages.

2. Description

DOOR3, a leading tech consulting firm specializing in software development and UX design, partnered with us to enhance their online visibility and boost lead generation through a long-term SEO campaign. Our collaboration involved conducting an in-depth SEO audit, performing extensive keyword research, and developing a comprehensive content marketing strategy. We also implemented a high Domain Rating (DR) link building campaign and worked closely with DOOR3's in-house content team to optimize lead capture and achieve sustainable growth in website traffic and SEO-driven leads.

3. Campaign Results

Through our efforts, LeadGen App achieved remarkable metrics growth
  • Domain Rating: Increased from 50 to 61 (+22.00%)
  • Total Backlinks: Grew from 3,209 to 6,500 (+102.56%)
  • Website Traffic/Month: Surged from 3,900 to 10,000 (+156.41%)
  • SEO Traffic/Month: Rose from 1,870 to 2,604 (+39.25%)
  • SEO Leads Generated/Month: Expanded from 3 to 10 (+233.33%)
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Domain Rating Growth

Ahrefs Domain Rating (DR) · door3.com

Link-building campaign period
+10 DR
50
Before
60
After
Before
50
After
60
DOOR3's domain rating climbed from 50 to 60 points (+10 DR, +20%), lifting the site into a stronger authority tier on Ahrefs.
Scale: 0 to 100 (Ahrefs DR) Source: Ahrefs

4. Strategy

We focused on a two-fold SEO backlink acquisition strategy, including high DR link mentions and earning link mentions through new content marketing. The project was centered around the No. 1 goal of increasing website lead generation. We helped secure 240 authoritative backlinks with an average DR of 56 by targeting high domain rating (DR) websites. The total website backlinks doubled during the 1-year long campaign; lead generation positively developed and went from 3 monthly marketing qualified leads (MQLs) to 7-10 consistent MQLs generated each month.

1. SEO Audit:

  • Conducted a thorough SEO audit to identify technical issues and opportunities for improvement.

2. Keyword Research:

3. SEO Strategy

4. Content Marketing Strategy:

5. High DR Link Building Campaign:

  • Launched a strategic link building campaign focused on acquiring high Domain Rating (DR) backlinks to boost site authority.

6. Lead Generation Focus:

  • Prioritized lead generation by optimizing the website’s lead form to enhance conversion rates and track results effectively.

7. Content Creation:

  • Worked closely with DOOR3’s in-house content team to develop and publish new articles aligned with the SEO strategy.

8. Lead Form Launch and Optimization:

  • Implemented and continually refined the lead form to maximize its effectiveness and improve lead capture.

5. Conclusion

Through a meticulously crafted SEO strategy, including a comprehensive audit, targeted keyword research, and a high DR link building campaign, we helped DOOR3 significantly enhance their online presence. Close collaboration with their in-house content team and focused lead generation efforts resulted in a remarkable increase in website traffic and SEO-driven leads, solidifying DOOR3’s position as a leader in tech consulting.
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