SEO CASE STUDIESCase Study:
Case Study:
LeadGen App
SaaS SEO case study: Exponential traffic and lead growth via long-term SEO and link building
1. Overview
LeadGen App, a leading SaaS company, specializes in providing a robust digital form builder and lead management software tailored for B2B companies.
Since January 2020, our team has focused on a strategic SEO and link-building campaign to grow their online presence, increase organic traffic, and boost lead generation.
Domain Rating Growth
Ahrefs Domain Rating (DR) · leadgenapp.io
Measured Jan 2020 → May 2024
+438%
13
Before · 01/2020
70
After · 05/2024
Scale: 0 – 100 (Ahrefs DR)
Source: Ahrefs
LeadGen App link building sheet, documenting the 600+ links we sourced to grow SEO results.
2. Campaign Strategy
The main goal was to drive substantial organic growth for LeadGen App by acquiring high-quality backlinks from authoritative and contextually relevant SaaS and business websites. We helped them execute this ongoing link-building campaign, which has been a critical factor in increasing their domain authority and organic traffic, ultimately resulting in higher lead generation.
3. Campaign Results
Through our efforts, LeadGen App achieved remarkable metrics growth
- Domain Rating: Increased from 13 to 70
- Referring Domains: Grew from 61 to over 2,100
- Backlinks: Expanded from 113 to 15,800
- Website Traffic: Increased from 500 to 35,806 monthly visitors
- SEO Traffic: Rose from 400 to 27,600 visitors per month
- Leads Generated: Improved from 60 to 250 leads per month
Monthly Leads Growth
Leads generated per month from SEO
Including SaaS user sign-ups · Jan 2020 → May 2024
+317%
60
Before · 01/2020
250
After · 05/2024
Scale: 0 – 250 leads / month
Source: LeadGen App internal analytics
4. Strategy
We helped secure 641 authoritative backlinks with an average DR of 63 by targeting high domain rating (DR) websites, particularly within the SaaS and business sectors. These links not only improved LeadGen App’s domain rating but also played a pivotal role in enhancing search engine visibility and driving substantial organic traffic. The multi-year SEO campaign also involved the following tasks:
1. Link Building:
- Secure high-quality backlinks from relevant and authoritative sites.
- Focus on industry-specific link acquisition to enhance domain authority.
2. International SEO:
- Expand SEO strategy to include 6 new languages: German, Spanish, French, Portuguese, Italian, and Turkish.
- Implement hreflang tags to ensure correct language and regional targeting.
- Establish clear, language-specific URL structures for each market.
- Localize on-page content, metadata, and keywords for each language.
- Optimize for region-specific search engines and user behavior.
International SEO
+6 Languages
Multi-language expansion
Jan 2020 → May 2024
Before · 01/2020
1 Language (English)
After · 05/2024
Web pages in 6 languages
German
Spanish
French
Portuguese
Italian
Turkish
5. Conclusion
Through our strategic link-building efforts, we helped LeadGen App significantly strengthen their online presence. With a robust domain rating of 70 and substantial organic traffic growth, they are well-positioned to continue their upward trajectory in the SaaS industry. This success story underscores the impact of consistent and strategic link-building in driving business growth for SaaS companies.
