LinkPanda's average link insertion price across the available catalogue is $239, materially below the $361 industry-average benchmark PressWhizz reports for 2025. The gap is structural rather than promotional: LinkPanda's direct-to-publisher relationships strip the marketplace markup that inflates the broad-market average, and the catalogue's concentration in the DR 60-79 band keeps unit prices below the level of small-volume DR 80+ specialist vendors. For buyers benchmarking proposals, the implication is that any vendor quoting at the industry average or above is either selling materially different inventory or carrying significantly higher overhead than a direct-publisher pipeline like LinkPanda's.