78% of SEO professionals report positive ROI from link building

PressWhizz's 2025 link-building survey asked practitioners whether the past twelve months of link spend had delivered measurable positive return; seventy-eight per cent answered yes. The figure is striking because it covers a period of materially rising acquisition costs. The ROI signal has held up despite per-link prices climbing roughly a quarter over the same window. The reasonable interpretation is that the productive link-building programmes have moved upmarket: higher unit cost, but higher conversion to ranking improvement and downstream traffic. Programmes still defending bulk low-cost approaches are the most likely to sit in the twenty-two per cent reporting neutral or negative outcomes.