85.3% of guest posting sites are low quality
85.3%
of available sites
Sub-DR40 sites with under 10k monthly visits85.3%
Sites above the quality threshold14.7%
BuzzStream's 2024 audit of the open guest-post marketplace finds that 85.3 per cent of sites freely accepting guest posts sit below Domain Rating 40 with under ten thousand monthly organic visits, thresholds below which a backlink carries minimal ranking weight. Most sites accepting unsolicited guest posts on demand are operating as paid-link inventory rather than as editorial outlets, and the link equity reflects that. For anyone vetting a guest-post vendor's catalogue, the practical implication is that quality screens should default to rejecting candidates that miss the DR-40 and traffic thresholds, no matter how many placements the vendor promises in a given month.
