A niche edit averages $361.44

PressWhizz's 2025 link-building cost survey puts the average price of a niche edit, sometimes called a link insertion, at $361.44 before agency markup. Niche edits remain cheaper than guest posts because there is no content production cost: the publisher is paid for an editorial change to an existing article rather than for writing and hosting new copy. That gap explains why insertions dominate volume in most agency portfolios. For buyers, this baseline is the price floor before any markup, retainer rolldown, or platform fee, and the meaningful benchmark when negotiating a single placement with a publisher direct.