# Link Building Case Studies – Zeely > Zeely.ai case study: Feature-led deep linking sent organic traffic up 463%, from 355 to 2,001 monthly visits, with referring domains rising 91% to 279. This is the machine-readable version of https://linkpanda.com/case-studies/zeely/ and reflects only what that page states. ## Igniting Zeely.ai’s Growth: 463% Traffic Surge with Feature-Led Link Building A link-based campaign focused on reinforcing domain authority and expanding referring domains for a global marketing automation platform operating at enterprise scale. Quality Backlinks Secured +91.10% Referring Domains Growth +463% Organic Traffic Growth ### Company Overview #### Zeely Industry AI Marketing Technology Location Middletown, Delaware, USA Targeting Global Employees 51–200 ### Results Charts & Insights HIGH AUTHORITY BACKLINKS 12links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites Referring Domains +91.10% Unique linking domains (from 146) Before 146 After 279 Domain Rating +23.08% Ahrefs DR (increased from 39 to 48) Before After Change +9 pts ### Resources and SEO Tools #### Ready to Scale Your Backlinks? Sign up to LinkPanda App to access on-page & off-page SEO tools and discover our high-authority link building services. #### REQUEST BACKLINK SAMPLE Get a free sample of sites where we can help you secure backlinks. ### About Zeely Zeely.ai is a mobile-first AI marketing platform designed to help small businesses and entrepreneurs launch ad campaigns in minutes from their phones. While the product is revolutionary for SMBs, the “AI Marketing” SEO landscape is incredibly noisy. Ranking for broad terms like “AI marketing tool” puts you in direct competition with giants like Jasper, Canva, and Adobe. To break through the noise, Zeely needed to stop fighting for generic keywords and start winning specific “use cases.” A user looking for “dropshipping ads” or “display ad creator” has much higher intent than someone looking for “AI tools.” The challenge was to direct authority specifically to these granular solution pages to capture ready-to-buy traffic. ### Goals The campaign was structured as a “Result-based” growth sprint. The objective was to take a relatively new domain (DR 39) and rapidly accelerate its visibility for specific product features. Primary goals included: - Growth in Traffic: Take the site from negligible traffic (355 visits) to a validated growth trajectory. - Rank Specific Tools: Drive equity to the /display-ad-creator/, /video-ad-creator/, and /dropshipping-ads-maker/ pages. - Capture Niche Intent: Secure placements in Dropshipping and eCommerce content to align with Zeely’s core user base. - Build SaaS Authority: Increase Domain Rating (DR) to approach the “safe zone” of DR 50+. HIGH AUTHORITY BACKLINKS 12links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites ### Strategy LinkPanda executed a “Feature-Centric” Deep Linking strategy. We acted as matchmakers, connecting specific Zeely tools to the exact blogs where users were looking for solutions. Key Strategic Components: - The Dropshipping Niche Attack: We identified that dropshippers are a core audience for Zeely. We didn’t just build “tech” links; we built “dropshipping” links.Direct Solution Linking: We secured placements on Flxpoint and Inventory Source (major inventory platforms) pointing specifically to Zeely’s /dropshipping-ads-maker/.Anchor Strategy: We used the highly descriptive anchor “dropshipping ads” to tell Google exactly what this page solves. - Visual & Video Ad Authority: To capture users looking for creative tools, we targeted marketing and PR publications.Display Ads: We linked from AgilityPR and Sprintzeal to the /display-ad-creator/ page using functional anchors like “design display ads that perform better” and “AI creator for display campaigns.”Video Automation: We utilized Brainvire and OutrightCRM to link to the Video Ad Creator pages, utilizing specific long-tail anchors like “turn product URL into AI video ads.” This targets users who specifically want automation, not just a video editor. - SaaS Ecosystem Validation: We reinforced the brand by getting listed in “Best Tools” roundups.Validation: Placements on DashClicks and JivoChat validated Zeely as a top “marketing tool for small businesses,” raising the overall domain trust. Referring Domains +91.10% Unique linking domains (from 146) Before 146 After 279 ### Results The campaign proves that when you align links with user intent, small inputs yield massive outputs. With just 12 strategic links, the site’s performance tripled. - 463.66% Traffic Explosion: In just 3 months, organic traffic jumped from 355 to 2,001 monthly visits. For a young site, this is the “hockey stick” moment that validates product-market fit in search. - Feature Page Rankings: Instead of just the homepage ranking, Zeely now captures traffic for high-intent terms like “automated ad creation” and “dropshipping ad maker.” - Referring Domains Doubled: The referring domain count grew by 91.10% (146 → 279), providing the structural authority needed to sustain this growth. - DR Growth: Domain Rating climbed from 39 to 48 (+23%), putting Zeely on the cusp of becoming a high-authority SaaS player. Domain Rating +23.08% Ahrefs DR (increased from 39 to 48) Before After Change +9 pts ### Conclusion Zeely.ai’s case study teaches a critical lesson for early-stage SaaS: Don’t be a generalist. By ignoring generic branding and focusing our link building on specific features (Video, Display, Dropshipping), LinkPanda helped Zeely bypass the competition and connect directly with high-intent users. We didn’t just build links to a website; we built bridges to specific tools. ### Summary For AI tools, specificity is your superpower. We helped Zeely find their specific audience and rank for the solutions they actually provide. Do you have amazing features that no one searches for? Contact our Team to execute a Feature-Led link building campaign that puts your product capabilities front and center. ## Read More Case Studies ### ZeroGPT Case Study How LinkPanda drove massive organic growth for an AI detection platform. ### Swarm Case Study How targeted link building helped Swarm emerge as a market leader. ### Zeely Case Study Building authority for a fast-growing e-commerce platform. --- LinkPanda is a trading name of Sentosa Limited, company number 16675466, 124 City Road, London. Contact: info@linkpanda.com