# Link Building Case Studies – Spiralyze > Spiralyze case study: Service specific deep linking won the CRO agency 27 authority backlinks, raising Domain Rating from 19 to 67. This is the machine-readable version of https://linkpanda.com/case-studies/spiralyze/ and reflects only what that page states. ## Skyrocketing Spiralyze’s Authority: Propelling DR from 19 to 67 with Service Specific Deep Linking A link-based campaign focused on reinforcing domain authority and expanding referring domains for a global marketing automation platform operating at enterprise scale. High Authority Backlinks +85.86% Referring Domains Growth +55% Organic Traffic Growth ### Company Overview #### Spiralyze Industry Marketing Services Location Atlanta, Georgia, USA Targeting Global Employees 51 to 200 ### Results Charts & Insights HIGH AUTHORITY BACKLINKS 27links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites Referring Domains +85.86% Unique linking domains (from 502) Before 502 After 933 Domain Rating +252.63% Ahrefs DR (increased from 19 to 67) Before After Change +252.63% ### Resources and SEO Tools #### Ready to Scale Your Backlinks? Sign up to LinkPanda App to access on-page & off-page SEO tools and discover our high-authority link building services. #### REQUEST BACKLINK SAMPLE Get a free sample of sites where we can help you secure backlinks. ### About Spiralyze Spiralyze is a data-driven CRO agency known for high-impact A/B testing and design. Despite their impressive client roster and results, their domain authority (DR 19) did not reflect their market status. In the highly competitive digital marketing space, a low DR meant they struggled to rank for high-intent commercial keywords like “eCommerce CRO agency” against competitors with DR 70+ profiles. The challenge was to rapidly mature the domain. Spiralyze needed to stop looking like a “small blog” to Google and start looking like an “Enterprise Agency.” This required a massive injection of high-quality authority directed specifically at their revenue-generating service pages. ### Goals The campaign was structured as a “Service-Line Authority Sprint.” The objective was to build a “moat” around their core service offerings to prepare the domain for high-stakes commercial ranking. Primary goals included: - Massive Authority Injection: Take the site from a “low authority” tier (DR <20) to a “market leader” tier (DR 60+). - Service Page Deep Linking: Drive equity directly to /ecommerce-conversion-optimization-agency/ and /landing-page-optimization-agency/ rather than just the homepage. - Commercial Intent Anchors: Use explicit, functional anchors like “increase conversion rates” and “CRO strategy” to signal exactly what Spiralyze does. HIGH AUTHORITY BACKLINKS 27links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites ### Strategy LinkPanda executed a “Commercial Cluster” Strategy. We identified the two main revenue drivers, eCommerce and Landing Pages—and built distinct link profiles for each. #### Key Strategic Components: - The eCommerce CRO Push: We wanted Spiralyze to own the eCommerce optimization conversation.Tech Stack Relevance: We secured placements on Smartlead.ai (Sales Tech) and CartFlows (WooCommerce Funnels) linking directly to the eCommerce CRO page.Anchor Strategy: We used anchors like “improve conversion rates” and “boosting conversions of your e-commerce store” on sites like Biogpt.io and Inventory Source, creating a direct semantic link between “eCommerce” and “Results.” - Landing Page Optimization Authority To target B2B demand, we focused on their Landing Page service.SaaS Context: We placed links on Chatbase and Timelines.ai pointing to the /landing-page-optimization-agency/ page.Design & Strategy: A link from AppyPie Design connected “best mobile website design” to Spiralyze, reinforcing their design capabilities. - Strategic Brand BuildingListicle Dominance: We ensured Spiralyze was mentioned in “Best Agency” lists on DigitalConvey and LogicBalls, cementing their reputation as a “leading CRO agency.” Referring Domains +85.86% Unique linking domains (from 502) Before 502 After 933 ### Results This campaign is a prime example of Authority Engineering. By focusing intensely on quality and relevance, we achieved a rare “Authority Hyper-Jump.” - Explosive DR Growth (19 → 67): The Domain Rating skyrocketed by 48 points. Moving a site from DR 19 to DR 67 in just 6 months is an exceptional feat, effectively “graduating” the site from a niche player to an industry titan in the eyes of search algorithms. - 85.86% Growth in Referring Domains: We nearly doubled the site’s footprint, growing from 502 to 933 referring domains. - Strategic Traffic Consolidation: While organic traffic saw a consolidation (-55%), this is often a sign of a “quality pivot”, shedding low-value informational traffic while building the massive power needed to rank for high-value B2B terms (which have lower volume but much higher value). The massive DR increase lays the foundation for ranking for “Money Keywords” that drive actual contracts. Domain Rating +252.63% Ahrefs DR (increased from 19 to 67) Before After Change +252.63% ### Conclusion Spiralyze’s case study proves that you can change your SEO destiny in months, not years. By aggressively deep-linking to their specific service lines (eCommerce and Landing Pages), LinkPanda provided the structural authority Spiralyze needed to compete with the biggest names in the industry. We didn’t just build links; we built a Category Leader. ### Summary If you want to rank for “Agency” keywords, you need “Agency” authority. We helped Spiralyze build the backbone of a market leader. - Key Lesson: Don’t let your service pages starve. Feed them high-quality links to build vertical authority. - Impact: A massive leap to DR 67, positioning the brand for enterprise-level rankings. Is your authority too low to compete? Contact our Strategy Team to execute an “Authority Hyper-Jump” campaign that puts you on the map. ## Read More Case Studies ### ZeroGPT Case Study How LinkPanda drove massive organic growth for an AI detection platform. ### Swarm Case Study How targeted link building helped Swarm emerge as a market leader. ### Zeely Case Study Building authority for a fast-growing e-commerce platform. --- LinkPanda is a trading name of Sentosa Limited, company number 16675466, 124 City Road, London. Contact: info@linkpanda.com