# Link Building Case Studies – Object First > Object First case study: Seven authority links on ransomware and backup pages took Domain Rating from 46 to 59 and referring domains up 34%. This is the machine-readable version of https://linkpanda.com/case-studies/object-first/ and reflects only what that page states. ## Dual Growth Engine: Driving 34% Traffic Lift and 28% DR Surge for ObjectFirst A link-based campaign focused on reinforcing domain authority and expanding referring domains for a global marketing automation platform operating at enterprise scale. Quality Backlinks Secured +34.24% Referring Domains Growth +34% Organic Traffic Growth ### Company Overview #### Object First Industry IT Services & Consulting Location Denver, Colorado, USA Targeting Global Employees 201-500 ### Results Charts & Insights HIGH AUTHORITY BACKLINKS 7links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites Referring Domains +34.24% Unique linking domains (from 3,300) Before 63,985 After 66,744 Domain Rating +28.26% Ahrefs DR (increased from 46 to 59) Before After Change +28.26% ### Resources and SEO Tools #### Ready to Scale Your Backlinks? Sign up to LinkPanda App to access on-page & off-page SEO tools and discover our high-authority link building services. #### REQUEST BACKLINK SAMPLE Get a free sample of sites where we can help you secure backlinks. ### About Object First ObjectFirst provides ransomware-proof backup storage. In the enterprise IT market, success requires two things: Authority (to stand out against legacy giants like IBM) and Visibility (to capture buyers during their research phase). The challenge was that ObjectFirst had great content but “middle-tier” authority (DR 46). This limited their ability to rank for competitive, high-traffic keywords. They needed a campaign that would solve both problems at once: raise the domain’s “Trust Score” (DR) to compete for head terms, while driving immediate traffic to their educational guides. ### Goals The campaign was structured to achieve Synchronized Growth. We didn’t want empty vanity metrics; we wanted authority that translated directly into visitors. Primary goals included: - Boost Domain Rating (DR): Push the site from the 40s into the high 50s to unlock rankings for competitive keywords. - Drive Qualified Traffic: Focus links on high-volume educational topics (like “Ransomware Response” and “Data Backup”) to bring potential customers into the funnel. - Connect Authority to Traffic: Ensure that every point of DR growth contributed to ranking improvements for key pages. HIGH AUTHORITY BACKLINKS 7links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites ### Strategy LinkPanda executed a “High-Impact Citation” Strategy. We identified the guides on ObjectFirst’s site that had the highest traffic potential and built high-authority links directly to them. #### Key Strategic Components: - The Ransomware Traffic Magnet: We knew “Ransomware Response” was a high-traffic query for IT Directors.The Link: We secured a placement on Appinventiv (a high-traffic tech blog) linking directly to the Ransomware Response Plan guide.The Result: This high-authority link not only boosted DR but passed immediate ranking power to the specific page, helping capture the search volume for “ransomware response.” - Broadening the Traffic Funnel: To get more traffic, we needed to rank for broader terms like “Data Backup” and “Enterprise Solutions.”Infrastructure Authority: Placements on Scalefusion and AIContentfy linked to the Data Backup and Enterprise Backup guides.The Impact: These links signaled to Google that ObjectFirst is a primary source for these broad topics, helping the domain rank for a wider array of long-tail keywords. - Validating Expertise:Methodology Linking: By linking “continuous data protection” from MeetGeek.ai, we reinforced the technical depth of the site. This helps convert the traffic: users arrive for the definition, but stay because they trust the expertise. Referring Domains +34.24% Unique linking domains (from 3,300) Before 63,985 After 66,744 ### Results The campaign successfully turned Authority into Traffic. - 28% DR Surge (46 → 59): We successfully moved the site into the “High Authority” tier. This structural improvement lifted the ranking potential of every page on the site. - 34% Traffic Growth: As the DR climbed, so did the rankings. Traffic grew from 3,300 to 4,430 monthly visits. This +34% lift represents over a thousand new IT professionals entering the ObjectFirst ecosystem every month. - Symbiotic Growth: The campaign proved that you don’t have to choose between “Brand metrics” (DR) and “Performance metrics” (Traffic). By building the right links to the right pages, we improved both simultaneously. Domain Rating +28.26% Ahrefs DR (increased from 46 to 59) Before After Change +28.26% ### Conclusion ObjectFirst’s case study teaches a critical lesson for B2B Tech companies: Content is the engine, but Links are the fuel. You can write the best guides in the world, but if your Domain Rating is too low, no one will see them. By building high-authority links specifically to their most valuable guides, LinkPanda helped ObjectFirst bridge the gap between “having great content” and “getting great results.” ### Summary We turned a “hidden gem” of a blog into a primary driver of enterprise traffic. - Key Lesson: Identify your high-potential content that is stuck on Page 2. Build links to those specific pages to unlock immediate traffic gains. - Impact: Synchronized growth of 28% in Authority and 34% in Traffic. Do you have amazing content that is invisible to Google? Contact our Team to execute a “Deep Linking” campaign that unlocks the traffic your content deserves. ## Read More Case Studies ### ZeroGPT Case Study How LinkPanda drove massive organic growth for an AI detection platform. ### Swarm Case Study How targeted link building helped Swarm emerge as a market leader. ### Zeely Case Study Building authority for a fast-growing e-commerce platform. --- LinkPanda is a trading name of Sentosa Limited, company number 16675466, 124 City Road, London. Contact: info@linkpanda.com