# Link Building Case Studies – Kitcast > Kitcast case study: Vertical-match deep linking raised Domain Rating from 49 to 55 and grew referring domains 22% to 949 for the signage platform. This is the machine-readable version of https://linkpanda.com/case-studies/kitcast/ and reflects only what that page states. ## Building Vertical Authority: Boosting Kitcast’s Domain Rating to 55 with Industry Specific Deep Linking A link-based campaign focused on reinforcing domain authority and expanding referring domains for a global marketing automation platform operating at enterprise scale. Quality Backlinks Secured +22.45% Referring Domains Growth DR 55 Domain Rating Increased ### Company Overview #### Kitcast Industry SaaS Location Mountain View, CA, USA Targeting Global Employees 51-200 ### Results Charts & Insights HIGH AUTHORITY BACKLINKS 16links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites Referring Domains +22.45% Unique linking domains (from 775) Before 63,985 After 66,744 Domain Rating +12.24% Ahrefs DR (increased from 49 to 55) Before After Change +12.24% ### Resources and SEO Tools #### Ready to Scale Your Backlinks? Sign up to LinkPanda App to access on-page & off-page SEO tools and discover our high-authority link building services. #### REQUEST BACKLINK SAMPLE Get a free sample of sites where we can help you secure backlinks. ### About Kitcast Kitcast is a leading digital signage software solution, specifically favored for its seamless Apple TV integration. The digital signage market is fiercely competitive, with players like Raydiant and ScreenCloud vying for dominance. The challenge for Kitcast wasn’t just “ranking for digital signage”, it was ranking for the specific use cases that drive enterprise revenue. A hospital administrator searches differently than a retail store manager. To win these distinct customers, Kitcast needed to prove to Google that it wasn’t just a generic tool, but a specialized expert in Corporate Communications, Retail Marketing, and Hospitality. ### Goals The campaign was structured as a “Link-based” authority initiative. In the face of broad search volatility, the objective was to fortify the domain’s core strength and build a “moat” around high-value industry pages. Primary goals included: - Deep-Link to Industries: Bypass the homepage to drive equity directly to vertical landing pages (e.g., /industry/gym-digital-signage, /industry/corporate-communications). - Increase Domain Rating (DR): Push the site past the DR 50 threshold to compete with enterprise-tier competitors. - Contextual Relevance: Secure links from publications that match the target vertical (e.g., HR blogs linking to Corporate pages, Retail blogs linking to Store pages). HIGH AUTHORITY BACKLINKS 16links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites ### Strategy LinkPanda executed a “Vertical-Match” Strategy. We aligned the source of the link with the specific destination page to create a perfect “relevance loop.” #### Key Strategic Components: - The Corporate & HR Cluster: To target internal communication teams, we built links from HR and Workplace Management platforms.HR Tech Context: We secured placements on Peoplespheres and Huntr (HR & Hiring platforms).Target: These linked directly to Kitcast’s /industry/digital-signage-for-corporate-communications page.Anchor Strategy: We used problem-aware anchors like “share as much information to employees” and “workplace communication,” creating a strong semantic connection between the link and the solution. - The Retail & Sales Cluster To capture the brick-and-mortar market, we targeted eCommerce and Sales publications.Retail Authority: A guest post on OpenCart (major eCommerce platform) linked to the /industry/retail-digital-signage page with the anchor “intuitive signage in a store.”Sales Enablement: Placements on Salesmate and Kyleads linked Kitcast to “promoting your product” and “visual content in sales,” reinforcing the tool’s value as a revenue driver. - Niche Vertical Expansion We didn’t stop at the big industries; we targeted specific niches to own the long tail.Gyms: A link from WeTest linked “fitness in promoting overall health” to the Gym Digital Signage page.Hospitality: A placement on Voxco connected “guest experience” directly to the Hospitality industry page. Referring Domains +22.45% Unique linking domains (from 775) Before 63,985 After 66,744 ### Results This campaign was about structural fortification. By building a diverse, vertical-specific backlink profile, we significantly increased the site’s “trust flow” in its most important categories. - Domain Rating Breakout: The site successfully climbed from DR 49 to 55 (+12.24%). Crossing into the mid-50s is critical for a SaaS company to rank for competitive “head terms.” - 22.45% Growth in Referring Domains: We grew the referring domain count from 775 to 949. Adding nearly 175 new domains in 4 months creates a much wider foundation of authority. - Strategic Deep Linking: Unlike competitors who often hoard links on their homepage, Kitcast now has strong external authority pointing directly to its money-making industry pages (Gyms, Retail, Corporate). - Traffic Note: While the site experienced some organic volatility during this period (traffic dip of 29%), the Authority metrics (DR and Ref Domains) moved in a positive direction. This “Link-Based” investment provides the necessary “horsepower” for the domain to recover and rank higher in the long term. Domain Rating +12.24% Ahrefs DR (increased from 49 to 55) Before After Change +12.24% ### Conclusion Kitcast’s case study demonstrates the importance of Contextual Deep Linking. By matching the link source (e.g., an HR blog) to the specific destination (Corporate Comms page), LinkPanda helped Kitcast build a sophisticated, semantic link graph that generic link building cannot achieve. We didn’t just build links; we built industry relevance. ### Summary For multi-use SaaS products, your links need to be as specific as your customers. We helped Kitcast speak directly to HR, Retail, and Hospitality managers through search. - Key Lesson: Align your backlink source with your target vertical page to maximize relevance. - Impact: A DR jump to 55 and strong authority injection into key industry pages. Do you have industry pages that aren’t ranking? Contact our Team to build a “Vertical-Match” campaign that powers up your specific use cases. ## Read More Case Studies ### ZeroGPT Case Study How LinkPanda drove massive organic growth for an AI detection platform. ### Swarm Case Study How targeted link building helped Swarm emerge as a market leader. ### Zeely Case Study Building authority for a fast-growing e-commerce platform. --- LinkPanda is a trading name of Sentosa Limited, company number 16675466, 124 City Road, London. Contact: info@linkpanda.com