# Link Building Case Studies – Brevo > Brevo case study: The marketing automation platform won 23 high authority links through money page insertions, lifting referring domains +4%. This is the machine-readable version of https://linkpanda.com/case-studies/brevo/ and reflects only what that page states. ## Strengthening Brevo’s Authority Profile Through High-Quality Link Acquisition A link-based campaign focused on reinforcing domain authority and expanding referring domains for a global marketing automation platform operating at enterprise scale. High Authority Backlinks +4.31% Referring Domains Growth DR 91 Domain Rating Maintained ### Company Overview #### Brevo Industry Marketing Automation Location Paris, France Targeting Global Employees 501 to 1,000 ### Results Charts & Insights HIGH AUTHORITY BACKLINKS 23links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites Referring Domains +4.31% Unique linking domains (from 63,985) Before 63,985 After 66,744 Domain Rating Maintained Ahrefs DR (stable at 91) Before After Change Stable ### Resources and SEO Tools Editorial backlinks, niche edits, and brand mentions on real business websites. Pick what you want from the LinkPanda App and we'll handle the placement. ### About Brevo Brevo is a global powerhouse in the Marketing Automation and CRM landscape. Powering communications for over 500,000 businesses, Brevo operates at the absolute peak of SEO maturity. In this tier of the market, the challenge shifts from “discovery” to “dominance.” For a domain with a Domain Rating (DR) of 91, the primary threat is not obscurity, but gradual authority decay and aggressive competition. Competitors in the email marketing space (like HubSpot, Mailchimp, and ActiveCampaign) are constantly vying for the top spots on lucrative “Best of” and “Cheap” comparison keywords. Brevo needed a partner who understood that at this level, link building is less about volume and more about precision engineering, securing placements that reinforce specific product clusters. ### Goals This campaign was designed as a “Link-based” initiative, focusing on quality assurance, competitive defense, and specific keyword reinforcement rather than broad traffic spikes. Primary goals included: - Defend Top Rankings: Reinforce “Money Pages” (e.g., Best Email Marketing Services) that drive high-intent conversion traffic. - Maintain Elite Authority: Sustain the site’s DR 91 status by offsetting natural link attrition with fresh, high-power equity. - Specific Anchor Alignment: Drive relevance for cost-conscious and feature-specific queries (e.g., “Cheapest email marketing,” “CRM for small business”). - Secure Tier-1 Placements: Acquire links solely from reputable B2B, SaaS, and Marketing publications to match Brevo’s brand stature. HIGH AUTHORITY BACKLINKS 23links secured High DR trusted domains Natural Organic editorial placements Contextual In-content link insertions Relevant Niche-matched sites ### Strategy LinkPanda executed a “Sniper-Approach” strategy. Instead of spraying links across the homepage, we surgically directed link equity to the pages that matter most for revenue. #### Key Strategic components: 1. Money Page Reinforcement A significant portion of the 23 links were directed specifically to high-conversion comparison pages. - Target: /blog/best-email-marketing-services/ - Tactic: We secured inclusions in “Top Tools” lists on influential platforms like Testlify, NeoReach, and OutreachMonks. - Result: This signaled to Google that Brevo remains the definitive choice among “email marketing platforms.” 2. Cost-Conscious Keyword Targeting To capture the SMB market, we built specific links to the /blog/cheap-email-marketing/ page. - Anchors Used: “Cheapest email marketing platforms,” “explore cheap marketing services.” - Placements: Contextual mentions in small business guides on sites like Agicent and Ultahost. 3. Cross-Product Authority Brevo is more than just email; it’s a CRM. We supported this positioning by building links to the CRM landing pages (e.g., /blog/crm-software-for-small-business/) using anchors like “CRM software for small businesses” on business growth blogs like Venturz.co. 4. High-DR Partner Network The campaign leveraged relationships with high-authority tech domains such as VanillaSoft, Screenapp.io, and SocialChamp. These are not generic guest post farms; they are legitimate SaaS players, ensuring the backlinks carry maximum “trust flow.” Referring Domains +4.31% Unique linking domains (from 63,985) Before 63,985 After 66,744 ### Results In the enterprise SEO world, maintaining stability while competitors fluctuate is a massive win. This campaign successfully fortified Brevo’s backlink profile against decay. - 23 Premium Backlinks Secured: All links were “Follow” and placed on relevant, high-traffic domains (e.g., Portotheme, PostGrid). - Referring Domains Grew by 4.31%: The site went from 63,985 to 66,744 referring domains. Gaining a net positive of +2,759 domains at this scale is exceptional validation of the site’s continued relevance. - Maintained DR 91: Despite the natural volatility of the web, Brevo held firm at DR 91, preserving its “King of the Hill” status. - Strategic Keyword Defense: The targeted anchor text strategy successfully reinforced rankings for competitive commercial terms, protecting revenue streams from aggressive competitors. Domain Rating Maintained Ahrefs DR (stable at 91) Before After Change Stable ### Conclusion This case study illustrates the necessity of “Defensive SEO” for market leaders. Even giants like Brevo cannot rest on their laurels. By consistently injecting fresh, high-relevance links into their most valuable pages, LinkPanda helped Brevo sustain its authority and continue its reign as a leader in marketing automation. ### Summary For enterprise market leaders like Brevo, the SEO objective isn’t just about “getting more links”, it is about strategic fortification. This campaign demonstrated that maintaining a Domain Rating of 91 requires a proactive, defensive strategy that offsets natural link decay with premium, high-relevance acquisitions. By shifting focus from broad authority building to a “sniper approach” targeting specific revenue-driving pages, LinkPanda successfully reinforced Brevo’s competitive moat. We proved that in the saturated Marketing Automation space, the difference between losing rank and maintaining dominance lies in the precision of your off-page strategy. The 4.31% growth in referring domains stands as a testament to the fact that even the largest sites have room to strengthen their foundation when the strategy is right. Are you an enterprise brand fighting to stay on top? Contact Our Team to discuss how we can build a defensive moat around your most valuable keywords. ## Read More Case Studies ### ZeroGPT Case Study How LinkPanda drove massive organic growth for an AI detection platform. ### Swarm Case Study How targeted link building helped Swarm emerge as a market leader. ### Zeely Case Study Building authority for a fast-growing e-commerce platform. --- LinkPanda is a trading name of Sentosa Limited, company number 16675466, 124 City Road, London. Contact: info@linkpanda.com